Healios

The Challenge

Healios is a virtual care platform for families living with mental health or neurodiverse conditions, helping them confront challenges together. They needed a purpose that spoke to three different stakeholders - patients, families and the NHS. So we helped them define and express a symbiotic purpose statement and visual language, reinforcing the core idea of ‘together’.

Impact & Achievements

20.2K website sessions between 3 May and 3 June

800% increase in Twitter engagement

244% increase in Facebook engagement

10.7% increase in LinkedIn followers

Making a difference together

Healios puts the focus on family, on being together, on connecting.

Their unique virtual care platform finds the perfect blend between family connections and digital conversations. It delivers tailored digital interventions that use technology as a tool to make conversations even more personal; helping to reunite families so they can "confront" mental health challenges together. Anywhere, Anytime.

It was this symbiotic combination that they wanted to convey in their purpose...

Our purpose is to make families feel better by stepping forward to support healthier, happier families living with mental health or neurodiverse conditions.

Making families feel better: not just a slogan

Number 1 digital mental health provider for children in the UK.
Uniting families with experts anytime, anywhere.
Awarded by Best Companies as one of the leading health and social care companies to work for in the UK
NHS trusted partner continues to establish a consistent relationship.

& Out to the world

Messaging that works together

Truly reinforcing the core idea of ‘together’, the Healios purpose had to work across three different stakeholders - patients, families and the NHS. To make this work, we broke down their core purpose into three clear values: Family-first support, Personalised Care and Smart Technology. These values encompassed the core beliefs of Healios. Crossing stakeholders, they acted as pillars that inspired the new visual identity.

Creative Concept

With the idea of ‘together’ living through the Healios ethos, we made sure to give it a presence in all of our creative work. We needed to bring the identity to a more emotive place, focusing on family, without drifting too far from the exceptional care and experience you receive from Healios. Our design team worked on optimizing the brand's visual elements to enhance the user experience.

Digital Environment for a Digital Company

A focus point for Healios is its innovative use of technology. It was crucial that the website, being a user's first point of contact, mirrored this.

Innovation in the website is not only represented through the design and narrative elements but also through the user experience. The website was created to make users feel better aligning to the company's purpose.

The fully responsive custom design and technical elements aid in creating a unique feeling for the user. Pop-up modules and simple navigation allow the user to find the information they need without feeling overwhelmed.

All of these elements, decisions and tools are active symbols designed to represent how Healios believes tackling mental health should be.

This was a special project and an enjoyable one, but not without its challenges and learnings:

We have become better at understanding mental health in children and young people.
We were able to communicate to multiple audiences: patients, families, NHS, talent and institutions.
We adapted to the different matters close to the audience's heart.
Focused on creating a value-based project where the delivery adapts together with the client needs.

Project credits

Andrea Piacquadio / Any Lane / August de Richelieu / Gabby K / Julia M Cameron / Ketut Subiyanto / Tatiana Sirykova / Vanessa Garcia ― Photography credits